Members of the Simpleview experience design (XD) team traveled to Peoria, Illinois to explore the destination ahead of their upcoming website redesign. After two days spent experiencing all the things that made Peoria unique, it was easy to understand why the Enjoy Peoria team felt their current branding did not reflect who the destination was today, or who they aspired to be in the future. Soon thereafter, the project shifted from a simple website redesign to an entire visual identity rebrand, complete with a new name for the CVB. 

 

Peoria IL

 

 

 

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PeoriaTypography
PeoriaTypography

 

 

Regional Logos

The Peoria CVB encompasses both the region and its neighborhoods, so an additional set of assets was created to support the connectivity between the partners, giving each a distinct look that ladders up to the city’s logo
 

Peoria Logos
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