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Tag: Video

Best Tech-Savvy Travel and Tourism Ads and Campaigns in 2019

By Deanna Sparling on Aug. 22, 2019

Technology is completely changing advertising in the travel and tourism industry. Where before, tv, radio and print media were the major channels for ad campaign distribution, today, we have a plethora of avenues at our disposal. Whether it’s web, mobile, social media, apps, virtual reality or live…

Live Video in Destination Marketing

By Deanna Sparling on May. 30, 2019

Live video is a powerful tool for the modern destination marketer. Appealing to audiences with authenticity, transparency and unscripted interaction, it works because it allows them to experience a destination from new and unfiltered angles. So powerful is this medium that, in 2018, Facebook…