Introduction The marketing landscape has changed significantly over the last few years. New technologies and concepts are quickly moving from buzzword and hype to reality. Big data, marketing automation, and artificial intelligence are just a few of the concepts that are coming to life. So how can…
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People are spending more and more of their time on their mobile devices. Smartphones continue to improve and now allow people to do whatever they used to do on the desktop on their mobile phones. Reading emails, checking to-do lists, playing games, commenting on a friend's social status, or even…
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SITUATION The Bishop Area Chamber of Commerce & Visitors Bureau in California wanted to implement a social media campaign that would help increase awareness of the small-town destination as more than a place to "stop by," but a place to stay and enjoy. Through a collaborative strategy meeting with…
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Paid media campaigns are a lot like houses. If you set them up right in the beginning, take care of them, and maintain them over time, you'll find that doing so is a great investment and will help you in the long run. By doing the opposite, you'll find yourself in a bad position. On the plus side…
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