“Trend” can be a dirty word. A noisy, flitting, vapid distraction clamoring for attention while offering nothing of real substance or impact. But some trends present opportunities. They’re built on strong foundations and ripe with future implications. In the ever-shifting landscape of destination…
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It’s always helpful to find a way to save time and add to the overall return on investment (ROI) of your destination marketing organization’s (DMO’s) marketing objectives … and adding marketing automation to your overall strategy is a great way to do that. In this three-part article series, we’ll…
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When the Simpleview crew descends on Milwaukee in 10 days (but who’s counting) for Simpleview Summit, it'll be for a number of reasons. The peer-to-peer exchange of ideas. A reunion with old friends, and an introduction to new ones. Deep dives that help you maximize your platforms and discover new…
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It’s been a while since our last blog about crazy marketing ideas that worked — and things have only gotten crazier. Destination marketing organizations (DMOs) near and far never seem to disappoint when it comes to out-of-the-box marketing. Aliens, sheep, a cocktail-themed vending machine, and even…
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Artificial intelligence (AI) took the world — and marketers — by storm when Chat GPT first started answering our questions. I remember the debates. Is this a fad destined to fade? A revolutionary piece of tech that will remove the need for humans to still perform their jobs? A new way of working…
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Do you feel like your paid media efforts are stuck at a standstill? Do you hear talk of new campaigns but don’t know how they could work for your destination marketing organization (DMO)? You're not alone — and this article is here to help. While Performance Max dominated the paid media…
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Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Fredericksburg Convention & Visitor Bureau and its Love FBGTX campaign. We all know that love…
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Let's give a round of applause to the following Simpleview clients acknowledged for their award-winning achievements in 2023. Our clients are the best of the best in the tourism industry, and we take pride in supporting their efforts to create exceptional visitor experiences. “I am immensely proud…
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As 2024 begins and we eagerly look forward to a new year, we wanted to take a moment to look back at the last year. What stories struck a chord in our industry? What trends and tactics shaped the last year? Which innovative solutions, campaigns, and ideas can you apply to your planning? Let’s take…
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The end of the year is the perfect time to look forward and project what a new year may hold. What will define our marketing? Our industry? Our lives? Of course, no one knows the answers. But we can use trends, data, and industry insights to see where the ripples lead. We polled our digital…
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