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Tag: Booking

Booking Intent in the Midst of Recovery

By Simpleview on Nov. 30, 2020

As part of our ongoing effort to monitor and analyze trends, this time, we chose to do a more in-depth analysis of Book › Direct searches and referrals by regions in the U.S. As we previously mentioned in one of our blog posts about Book › Direct data, both searches and referrals are KPIs that…

Book › Direct Data Added to Insights Hub

By Briley Peters on May. 20, 2020

We recently developed the Insights Hub, a data resource created to provide destinations with a benchmarking guide to help them better understand how their data compares to that of the industry as a whole. In an effort to provide additional insights in “down the funnel” booking data, we’ve added new…