For more than a decade, Simpeview has partnered with Barberstock, an industry-specific Digital Asset Management (DAM) solution, enabling DMOs to have more efficiency in their content marketing efforts. In late 2017, Simpleview acquired Barbestock and added their team to the Simpleview family, and in…
Read MoreLive video is a powerful tool for the modern destination marketer. Appealing to audiences with authenticity, transparency and unscripted interaction, it works because it allows them to experience a destination from new and unfiltered angles. So powerful is this medium that, in 2018, Facebook…
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Last year proved to be our busiest yet. On top of delivering exciting new features and updates to our already powerful tools, we strived to provide you with easier access to valuable solutions through acquisitions and mergers with longtime partners and friends in the industry. Let’s turn back time…
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Marketers spend much time, effort and money on gathering assets to be used for their marketing projects. If their filling and housing systems are not organized, however, digital assets often become unused or underutilized. With the exponentially growing number of assets to be managed and shared…
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If a crisis situation arose in your destination tomorrow, would you be ready? We highlight how Visit Santa Barbara, with the help of Barberstock’s Digital Asset Management (DAM) services, changed public perception and helped tourism flourish again in the aftermath of a devastating wildfire and…
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Digital asset management’s (DAM) importance has grown over the years, making it an integral part of a DMO's marketing infrastructure. As digital becomes central to most communication, much of it mobile-first, the creative put forth is becoming increasingly fragmented and complex. This has…
Read MoreIn destination marketing, B-roll footage is a huge part of the video creation experience, as it can spur some of the most emotionally compelling material. Not sure how to plan or use your B-roll footage? Here is a brief introduction to B-roll film, in addition to important dos, don’ts and tips…
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