Simpleview DAM Unveils a New User Interface

As you may know, Barberstock was rebranded to the Simpleview DAM in early 2020. As part of that rebrand process, we are excited to have rolled out a new user interface (UI), designed to make the platform easier to use and consistent with other Simpleview products. The new design also features a…

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Live Video in Destination Marketing

Live video is a powerful tool for the modern destination marketer. Appealing to audiences with authenticity, transparency and unscripted interaction, it works because it allows them to experience a destination from new and unfiltered angles. So powerful is this medium that, in 2018, Facebook…

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Our 2018 Year-in-Review

Last year proved to be our busiest yet. On top of delivering exciting new features and updates to our already powerful tools, we strived to provide you with easier access to valuable solutions through acquisitions and mergers with longtime partners and friends in the industry. Let’s turn back time…

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Visit Santa Barbara Averts Crisis Thanks to Barberstock

If a crisis situation arose in your destination tomorrow, would you be ready? We highlight how Visit Santa Barbara, with the help of Barberstock’s Digital Asset Management (DAM) services, changed public perception and helped tourism flourish again in the aftermath of a devastating wildfire and…

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The Dos & Don’ts of Using B-Roll Footage

In destination marketing, B-roll footage is a huge part of the video creation experience, as it can spur some of the most emotionally compelling material. Not sure how to plan or use your B-roll footage? Here is a brief introduction to B-roll film, in addition to important dos, don’ts and tips…

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