Tips for Better B-Roll Footage

It’s easy for B-roll to become the afterthought of most film shoots. Largely considered supplemental footage, many crews will not put much effort into planning and shooting it—which can be a costly mistake in the long run. While A-roll is the footage that tells the story through interviews, dialogue…

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The Dos & Don’ts of Using B-Roll Footage

In destination marketing, B-roll footage is a huge part of the video creation experience, as it can spur some of the most emotionally compelling material. Not sure how to plan or use your B-roll footage? Here is a brief introduction to B-roll film, in addition to important dos, don’ts and tips…

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