So you want to know where your customers are coming from and how your marketing dollars are performing, but you don't know how to do that. Guess what, it's simple, just add a campaign tag to all of your outbound links to your JackRabbit Book › Direct system and we'll do the rest! A campaign tag can be anything you choose and you can also set-up as many campaign tags as you'd like, as often as you'd like!

For example, here's a sample link from a blog you posted about lodging availability in your city:

Let's break down the sample link:


  1. First start with the link to your Book›Direct system (ask your Account Manager if you don't know what it is)
  2. Next, add /booking_results.php?campaign= to the end of your Book›Direct URL
  3. Finally, give your campaign a name and add that after the campaign=


That's it! Once your outbound link with campaign is setup, you can go directly to your JackRabbit reports control panel and see how your campaigns are doing! ...and don't forget, you can set up as many as you'd like.


Feel free to reach out to your JackRabbit Account Manager if you have further questions.