Whether you’re taking afternoon tea in a cozy cottage, or basking in its mild climate while enjoying coastal views, it’s easy to fall in love with the Isle of Wight. Now, their new website, designed by New Mind | tellUs, now Simpleview, promotes this unique, year-round destination to prospective travelers in a powerful way.
"Tourism generates over half a billion pounds a year for the Isle of Wight economy,” said David Thornton, chief executive of Visit Isle of Wight. “We are constantly up against other great destinations who are also competing for the attention of the traveller.”
“We have a great holiday product across the Island, but it is vital to ensure that we have a cutting-edge website with the capacity to attract even more visitors and convert those browsing the internet into real Island visitors,” he added.
The new website aims to build on the phenomenal success of the previous version in terms of maintaining the momentum for traffic growth and general performance enhancements. The website is the primary channel for promoting the island, sitting at the heart of every marketing campaign. The key objectives for the new site were to increase off-peak visits and short breaks and remove any perceived barriers to visiting the Isle of Wight.
The fully responsive site was developed in a visually engaging, image-led style with a thematic approach to displaying content and products. Visitors can tailor information to their own requirements with ease, filtering by a range of criteria including season, location and interest. Prominent product searches across the full width of the site motivate visitors to find their perfect attraction, activity and accommodation, and the comprehensive blog section includes a host of inspirational content including 10 reasons to visit, new things to look out for, foodie guides and continuously updated events information.
The interactive map on the homepage allows visitors to see, at a glance, suggested locations for outdoor activities, beaches, festivals, family, dinosaur exhibits and unique places to stay. Inspiration in the form of 100+ Adventure Highlights provides an abundance of ideas for things to do from coasteering to discovering prehistoric plants.
Visitor engagement is a key theme throughout the site with numerous opportunities for joining in such as signups, downloads, competitions and social media engagement via Facebook, Twitter, YouTube and Instagram.