Whether your ideal vacation includes scenic drives to watch the desert sunset, a trip to the farmers market to appreciate Hispanic art and culture, or maybe a margarita trail to celebrate the history of tequila, you are encouraged to explore El Paso like a local. This was the goal of Visit El Paso when it created the “Visit El Paso” app — a resource to help visitors and locals immerse themselves in the city.
The app, supported by Simpleview and VisitApps, serves as a complete guide for a memorable visit to El Paso. Locals and visitors alike can find up-to-date information about things to see and do in El Paso while learning more about the city’s culture, attractions, hotels, and restaurants.
The goals for the app include:
- Be a user-friendly tool with easily accessible content for visitors
- Promote engagement with El Paso locals
The success of Visit El Paso’s use of VisitApps is ongoing and measured in the number of downloads:
- 6,100 app users
- 5,200 new downloads
- 9 minute, 51 second average engagement time
"Having a digital app and crowd tools for both locals and visitors has truly helped the city celebrate its culture, stay up-to-date, and proudly promote all that El Paso has to offer."
— Veronica Castro, Director of Tourism Development and Strategic Alliances, Visit El Paso