Visit El Paso & Visit Apps: A Match Made in App Heaven

Whether your ideal vacation includes scenic drives to watch the desert sunset, a trip to the farmers market to appreciate Hispanic art and culture, or maybe a margarita trail to celebrate the history of tequila, you are encouraged to explore El Paso like a local. This was the goal of Visit El Paso when it created the “Visit El Paso” app — a resource to help visitors and locals immerse themselves in the city.

The app, supported by Simpleview and VisitApps, serves as a complete guide for a memorable visit to El Paso. Locals and visitors alike can find up-to-date information about things to see and do in El Paso while learning more about the city’s culture, attractions, hotels, and restaurants.

The goals for the app include:

Be a user-friendly tool with easily accessible content for visitors
Promote engagement with El Paso locals

The success of Visit El Paso’s use of VisitApps is ongoing and measured in the number of downloads:

6,100 app users
5,200 new downloads
9 minute, 51 second average engagement time

"Having a digital app and crowd tools for both locals and visitors has truly helped the city celebrate its culture, stay up-to-date, and proudly promote all that El Paso has to offer."

— Veronica Castro, Director of Tourism Development and Strategic Alliances, Visit El Paso

El Paso Case Study Screenshot

Author

Kasey Pooley

Author

Kasey Pooley

With her degree in English with an Emphasis in Professional Writing, Kasey fits right into Simpleview's Marketing Department as the Communication Specialist. She researches, writes, and edits engaging content about destination marketing organizations (DMOs) and creates press releases, case studies, and articles that focus on the Tourism & Marketing pillar and the Layover Live podcast. She is also the social media guru, responsible for content creation, design, and posting on all social media platforms.