JackRabbit Systems, Inc., developer of online travel software for destination and tourism bureau websites, has today announced a partnership with Ventura Visitors and Convention Bureau.

Now, when travelers go to www.ventura-usa.com to search for accommodations, they will interface with the Book › Direct system, which has been branded to match the Ventura California website and includes functionality that allows visitors to compare rates and availability and select desired lodging. The visitor will then be redirected to complete their transaction directly with the lodging property. "The user friendly Book › Direct technology along with the wonderful JackRabbit Systems team makes it so easy and convenient for our website visitors to make a room reservation," said Hilda Kilpatrick of Ventura Visitors & Convention Bureau. "Whether they are looking for a full service hotel, locally owned boutique hotel, motel or B&B, the easy search tools help them find exactly what they want and book directly with the property, ensuring their reservation."

Ventura VCB also uses simpleview CMS - one of the leading content management systems for destination marketing organizations. Through a strategic partnership between JackRabbit Systems and simpleview, integrating the Book › Direct system onto Ventura VCB's site was a seamless experience. This relationship allows travelers to learn more about Ventura's hotels, restaurants and events, all while easily booking their next trip.

The Book › Direct Search Engine is the only booking solution in the marketplace that is 100% dedicated to facilitating direct reservations to all lodging properties in each tourism bureau destination. Book › Direct also keeps 100% of the gross lodging revenue within the DMO market (and 100% taxable).


  • Website visitors can conduct dynamic searches by preferred location, category, and check-in and check-out date from the Book › Direct toolbar located directly on the Ventura California home page and other site profile pages.
  • Date-driven Book › Direct search results provide immediate information on the lowest average rate per night, hotel amenities, location, and type of accommodations available.
  • Most consumers book direct, especially from DMO websites. According to the latest American Hotel & Lodging/Smith Travel Research Study, nearly 81% of consumers completed their reservations directly with the lodging property supporting the fact that consumers highly prefer (and do) book direct.
  • Allows consumers to easily utilize loyalty reward points, membership discounts, etc. based on the direct reservation and relationship with the lodgings.
  • JackRabbit Book › Direct allows travelers that go to www.ventura-usa.com to book directly with accommodations with no additional fees or commissions, bypassing online booking fees and travel agency commissions from standard 3rd party booking engines, completely eliminating the "middleman."
  • JackRabbit does not require any additional inventory management for lodgings into the Book › Direct system!
  • Consumers become the lodging's direct customer, allowing the lodging to service, transact the booking and remarket to their customers for repeat stays.
  • Allows lodgings better control of pricing realizing in a higher ADR compared to 3rd party booking engines.
  • State of the Art site visitor experience utilizing dynamic search efficiency and navigation.
  • 100% participation, meaning all lodging partners participate in the Book › Direct technology and search results.
  • Real-time analytics and detailed reports data.
  • Keeps 100% of the lodging and sales tax within the DMO's market. Instead of bed tax being collected on 70%-75% of the rate with many major online travel agencies, it is collected on 100% of the rate via Book › Direct driving the highest market ROI compared to any other 3rd party solution.