Change can be difficult. And if you’re a destination marketer, you know this all too well.
The frenetic pace of technology and marketing’s shift from traditional to digital media has demanded change in how DMOs market to visitors, meeting planners, and others. Television, print, and radio have been replaced by websites, blogs, and social media; top-of-funnel mediums that have helped market destinations to wider audiences.
Well, guess what? Tourism marketing is on the cusp of another big evolution. Preparing for these changes is going to require you to think beyond clicks, likes, and shares. You’ll need to identify what your customer’s journey looks like and measure their trek from awareness to conversion and beyond.
Is your DMO ready? If your answer wasn’t a resounding “yes,” we invite you to join us next Tuesday, September 25 at 11AM PDT/2PM EDT as we discuss everything destination digital marketing. Our team of digital marketing experts will guide you on what you need to do to stay competitive in today’s ever-changing marketing landscape.
What You’ll Learn:
- How to use the right data and research to drive your digital marketing strategy.
- How to tie digital marketing back to key business objectives.
- How to leverage tools that will deliver insights and measure your marketing across the customer’s journey.
The technological curve is a steep one. Leap ahead of it and reserve your spot for our webinar today.