Usually, website content gets stale for one of two reasons: either you’re too busy to make updates, or you feel stuck because you don’t know what changes to make. And why waste time designing new page layouts when you’re not even sure if they’ll convert better than your existing layouts?

Luckily, you can conduct an A/B test of different content variants to solve this dilemma. Join me and Crystal Trujillo, Product Education Specialist, to learn how to conduct a successful A/B test. We’ll teach you how to use the data you gather to determine what works well on your website, and what you should change!

You’ll leave the webinar knowing how to:

• Create custom goals in Google Experiments
• Integrate A/B testing with Dynamic Content Personas
• Build secondary tests off of your findings