Airs Tuesday, November 27 at 11AM PST / 2PM EST

If you're wary of offering paid placements to your tourism stakeholders, this webinar is for you! Listen as local business owners share their attraction to opportunities of exposure for their businesses through paid digital campaigns on the Outer Banks Visitors Bureau website,

Destination Travel Network’s Senior Director of Advertising, Lia Wik, welcomes Bill Coleman of The Lost Colony, an outdoor theater staging annual summer musicals about the Lost Colony on Roanoke Island. and Nate Nuzzo of Outer Beaches Realty, a vacation rental, and real estate company. These professionals are relying on their DMO website to attract more customers through paid digital content, and they're succeeding. You can enjoy this candid discussion about their top performing paid digital content campaigns, and have the opportunity to ask questions.


  • Hear directly from local business owners about how much they rely on advertising on their DMO website
  • Learn their results, including their clicks/referrals
  • Find out how much they value the entire DMO relationship