In travel and tourism, experience is everything. Travelers seek out meaningful experiences and are quick to share them across top social networks. Savvy destination marketers are leveraging this authentic user-generated content (UGC) as travel inspiration and validation — helping to lower content costs while boosting the impact of their digital content.
Join me, Krystal Kusmieruk (Greater Palm Springs CVB) Megan DeGruttola (Stackla) to better understand the influence of UGC in travel and how your DMO can utilize this content to authentically promote your destination to potential visitors.
Attend this training to:
- Learn how Greater Palm Springs gains the rights to visitor-created content.
- Discover the ways Greater Palm Springs attracts visitors with UGC.
- Understand how Stackla & Simpleview help to boost Greater Palm Springs’ digital performance.