Lace up your walking shoes. It’s time to get your destination moving to keep up with your active visitors!
Travelers love to burn off vacation calories by exploring destinations through physical activities. According to a survey conducted by Expedia, the following percentage of travelers around the world feel it is “very or somewhat important” to exercise while traveling:
- Australia: 55%
- United States: 53%
- Canada: 51%
- Spain: 49%
- France: 48%
- Germany: 43%
- United Kingdom: 42%
Whether it's a marathon, mountain bike ride, quick jog on the beach, or a walk in the park, many destination marketing organizations (DMOs) are finding creative ways to cater to even the most energetic visitors. Does thinking about taking on this project for your destination make you sweat? Let some of our clients walk you through how they do it (pun intended).
Visit El Paso
Visit El Paso uses its Visit El Paso app as a resource to help visitors and locals immerse themselves in the city. The app, supported by Simpleview and VisitApps, serves as a complete guide for a memorable visit to El Paso, Texas. Locals and visitors alike can find up-to-date information about things to see and do in El Paso, like guided walking tours with maps. No tour guide or scheduling is required — visitors simply download the app and begin the walking tour, guided by their smartphone and headphones.
Albany, New York, is steeped in centuries-old history and surrounded by scenic attractions to explore. The DMO boasts tours for travelers, whether they want to see the destination “by land or river.” With Simpleview CMS, Discover Albany uses its website to reach visitors with information about walking trails, self-guided audio tours, and even scavenger hunts of all varieties.
Visit Causeway Coast & Glens
Causeway Coast and Glens, United Kingdom, is a destination on the bucket list of many avid hikers, likely due to the breathtaking oceanside views.
Visit Causeway Coast & Glens caters to hikers of all kinds on its website, where visitors can choose between a plethora of walking excursions, many of them organized by distance. From leisure walks to routes for experienced hikers, each category contains several trail options. When you click on a trail you are interested in, you’ll be provided information like:
- Maps and directions
- Parking details
- Route descriptions
- Information for dog owners
- Facilities and accessibility
- Option to add the trail selection to an online “planner”
- Tips and tricks for hikers
Tucson, Arizona, is full of surprises when it comes to outdoor recreation, but arguably the most famous option the destination has for active visitors and residents is the Chuck Huckelberry Loop, better known as “The Loop.” Voted number one in USA Today’s 2021 “10 Best Readers’ Choice” travel award contest for Best Recreational Trail, “The Loop” is a popular exercise option for those looking to get outside and explore the desert.
Managed by Simpleview CMS, Visit Tucson’s website serves as a one-stop shop for anyone interested in taking on “The Loop.” The site has not one, but two landing pages (and multiple navigation options) dedicated to “The Loop” and “Loving the Loop.” The latter option includes the history of the famous trail and an informative video, while “The Loop” provides maps and details about amenities for those looking to take on the trail.