FOR DMO (DIRECT MARKETING ORGANIZATION) WEBSITE VISITORS
- Website visitors can conduct dynamic searches by preferred location, category, and check-in and check-out date from the JackRabbit Search Engine toolbar located directly on the Tourism Kamloops homepage and other site profile pages.
- Date-driven search results provide immediate information on the lowest average rate per night, hotel amenities, location, and type of accommodations available.
- Most consumers book direct, especially from DMO websites. According to the latest American Hotel & Lodging/Smith Travel Research Study, nearly 81% of all hotel rooms are booked through direct channels, supporting the fact that consumers highly prefer (and do) book direct.
- Allows consumers to easily utilize loyalty reward points, membership discounts, etc. based on the direct reservation and relationship with the lodgings.
- JackRabbit Search Engine allows travelers that visit www.tourismkamloops.com to book accommodations directly, with no additional fees or commissions, bypassing online booking fees and travel agency commissions from standard 3rd party booking engines, completely eliminating the "middleman."
- JackRabbit does not require any additional inventory management for lodgings into the Search Engine system!
- Consumers become the lodging's direct customer, allowing the lodging to service, transact the booking and remarket to their customers for repeat stays.
- Allows lodgings better control of pricing realizing in a higher ADR compared to 3rd party booking engines.
- State of the Art site visitor experience utilizing dynamic search efficiency and navigation.
- 100% participation, meaning all lodging partners participate in the JackRabbit Search Engine technology and search results.
- Real-time analytics and detailed reports data.
- Keeps 100% of the lodging and sales tax within the DMO's market. Instead of bed tax being collected on 75-78% of the rate with many major online travel agencies, it is collected on 100% of the rate via JackRabbit Search Engine driving the highest market ROI compared to any other 3rd party solution.