There is no surprise that Digital Marketing is constantly changing. As new apps, devices, and algorithms are rolled out industry professionals have to continue to learn and grow just as fast as the market does. The question we constantly ask ourselves is, “Should we be an early adopter or wait?”. Some things are pretty obvious while others have us on the fence. In this week's GEMS we take a look at a new MOZ tool, searching by Emojis, and designing for Millennials.
Announcing Keyword Explorer: Moz's New Keyword Research Tool
Keyword Explorer (which we've taken to calling "KWE" for short) has lots of unique features, metrics, and functionality, but the biggest ones are pretty obvious and, we believe, highly useful
What Your SEO Needs to Know:
This is not a tool to replace the rest of your tools in your toolbox. Instead it should be added to the several that your SEO is already using. This new tool helps you target keywords and phrases by looking at volume, SERP analysis, and keyword suggestions.
How Does It Affect Your Business:
New tools bring new opportunities to help grow your site. It also helps SEOs provide better and more qualified insights into rankings and driving better qualified traffic to your site. The goal is not only to get people to your site but also keep them there to learn, explore, and be inspired.
Google Now Also Allows You to Search Using Emoji Characters
You can now search using Google to find your favorite emoji results. Whether you love popcorn or donuts or you're on the healthy side and love apples, you can search for them on Google now.
What Your SEO Needs to Know:
This new update has us scratching our heads. We are not exactly sure how this is going to be helpful but we do have our guesses. Right now the search results are very broad and there has not been any talk about optimizing for emoji search, but it could be coming our way soon. One day we might be able to do a search for the pizza slice Emoji and it would pull up all of the local pizza venues near you. Until then have fun trying to stump Google while searching for Emojis.
How Does It Affect Your Business:
As of right now this has no affect on anyone and is simply just a fun little search feature to play around with. We might look back and say how silly we all were for searching with Emojis or it could become how everyone searches.
Designing for Young Adults/Millennials as Web Users (Ages 18–25)
User research across 7 countries found that members of the — often misunderstood — Millennial generation exhibit unique behaviors and approaches to digital interfaces. They are confident and error prone, and they have high expectations of websites.
What Your SEO Needs to Know:
The internet is full of speculation as to how Millennials use the internet. These “digital natives” who grew up during the birth of the internet and connectivity, have and will be a continued focus for many years in both the marketing and behavioral science realms. The Nielsen Norman Group put together a study that watched how these young adults and teenagers browse the web, use social media, and what young adults expect from content and design.
How Does It Affect Your Business:
What was found was that Millennials and young adults spend more time cultivating relationships through social media and businesses should foster that by joining in on the social conversations. Do not be too quick to jump on the jargon bandwagon though; stay away from puns and colloquialisms when it comes to content. Instead stick to content that uses simple language that will appeal to both English readers as well as those who speak English as a second language. The internet is global and so is your website.
Keeping up with all of the changes in SEO can be a little like “Keeping up with the Joneses." Want to learn more about the travel and tourism industry's leading provider of SEM service? Contact your Account Manager or send us a message at info@simpleviewinc.com.
