The Financial Justification For SEO

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Clicks. Rankings. Exposure. While these terms come up frequently in conversations about search engine optimization, there is also a case to focus on one more term - finance.

After all, resulting traffic and awareness from SEO has to make sense... regarding dollars and cents. When it comes to calculating the monetary value of optimization, there are several ways to look at the situation and best present the outcomes to your members, partners, staff and other stakeholders.

Read the recent Search Engine Land article titled "The Financial Justification For Search Engine Optimization": http://goo.gl/bDk8m

Author

Erin McNamara

Author

Erin McNamara

Erin has more than 14 years of marketing experience, the last 8 of which focused on SEO and website usability. As an SEO analyst, she works with clients to continually refine and evolve their websites, building on strengths and correcting weaknesses to constantly improve traffic quality and volume, increase bookings, build databases and meet client goals.

For more information about strategy and development for your Web projects, e-mail us at info@simpleviewinc.com or call our offices at (520) 575-1151.