Clicks. Rankings. Exposure. While these terms come up frequently in conversations about search engine optimization, there is also a case to focus on one more term - finance.
After all, resulting traffic and awareness from SEO has to make sense... regarding dollars and cents. When it comes to calculating the monetary value of optimization, there are several ways to look at the situation and best present the outcomes to your members, partners, staff and other stakeholders.
Read the recent Search Engine Land article titled "The Financial Justification For Search Engine Optimization": http://goo.gl/bDk8m