Organization:
Tampa Bay and Company
Objectives:
Tampa Bay and Company creates vibrant growth for the Tampa Bay area by promoting, developing and expanding a united visitor industry. Representing more than 700 businesses, they aim to elevate the area as a premier destination for conventions and visitors. To highlight one of the most popular destinations on the Gulf Coast, Tampa Bay and Company wanted a web presence with visual brilliance and dynamic functionality. More importantly, they desired a website built on a technology platform that would allow easy content management so they could make changes and customize it easily and frequently. They also wanted a system that would allow them to power and maintain multiple websites. Furthermore, Tampa Bay and Company was looking for a better solution than their current database, which was difficult to manage and didn't produce usable data or allow the sales force direct access while on the road.
The Simpleview Choice and Solutions:
After meeting with various solution providers, Tampa Bay and Company selected Simpleview, not only for their prices and capabilities, but for their experience and knowledge of the destination marketing industry. "Since day one, Simpleview has understood what our bureau is looking for, not only from the sales side, but from partnerships and other areas of the CVB," says Steve Hayes, Executive Vice President of Tampa Bay and Company. In order to meet Tampa Bay and Company's needs, Simpleview recommended their Content Management Solutions (CMS) platform, which helps DMOs replace static or dated websites with ones that are dynamic, highly charged and fresh—capturing customer attention and showcasing the best a destination has to offer. As their database is extremely important to their business model, Tampa Bay and Company needed to find a more robust and flexible solution. They chose Simpleview Customer Relationship Management (CRM), which consolidates data and provides a single, secure web-based solution to enforce industry best practices and accelerate routine tasks across all departments within the organization.
Results:
After implementing and integrating both Simpleview CMS and Simpleview CRM, Tampa Bay and Company has experienced many positive results, from increased revenues and staff productivity to the reduction in organizational stress and frustration. They can update their site quickly, which pleases their partners, and they have a more collaborative relationship with their industry stakeholders as a result of delivering qualified business opportunities. "The combination of the Simpleview products helps us manage the process between our partners and our customers, which is invaluable," says Hayes. "Simpleview gives us the ability to show the business activity we engage in with our partners and the business referrals from our various external customers."
