Alert the press! Got good news you want to share with your clients, the community, the world? It's not only easy to spread the word using your Simpleview CMS Public Relations Module; it can be beneficial ... to your website, your visitor's bureau, and your bottom line. So since the tool is most likely already part of your CMS tool box, let's talk about how to make this media module work for you and your DMO.
It's All About Awareness: Share (Just About) Everything & Often
Whether it's a press release, travel partner article, awards announcement, or CVB news, sharing your latest updates can ultimately improve your search engine rankings and site traffic. More exposure can mean more visitors, which you can then convert into customers.
- Post existing articles or create and post your latest press release, travel partner article, awards announcement, CVB news and more within the Posts sub-section of the Articles area.
- Grab attention with captivating images and compelling headlines.
- Add a meta title and meta description for search engine relevancy.
- Categorize and tag your news for visitor ease-of-use.
Make Your Website Work for You: Give Visitors Direction & Details
Learn More, Do More: Take a Peek at What Your Peers are Doing
- Attention Grabbers: Colorful headlines draw the eye and teaser copy leads the reader to click to read more.
- Article Categories: A simple drop-down at the top allows visitors or media to narrow down articles or releases based on popular categories, such as "What's New & Noteworthy," "Bureau & Industry News," "Arts & Culture," "Scottsdale Golf," or "International."
VisitMesa.com uses their media module to post press releases. This not only gets word of their successes on their website, it gives partners who promote them-from Simpleview to local businesses-fresh information to link to via their websites, blogs, or social media posts.
- Categorization and tagging add to reader clarity.
- Colorful dates and headlines grab attention, while teaser copy pulls in readers.
- Format is simple and easy-to-read.
VisitAthensGA.com posts newsletters, partner press releases, award announcements, and more under their media tab.
- Bold headlines and images are used to catch the reader's eye.
- Reader attention is focused through categories, tags, and highlighting.
Our last example, VisitAmarillo.com, keeps their Press Release page clean and simple, incredibly easy to use, and on brand in style.
- Bold headlines, red dates, and straightforward subheads get the reader's attention without overwhelming him or her with text.
- Simple "More" links lead the reader to the full story.
- A search box makes it easy for visitors to find the information they want right away, via date or keyword, while "Sections" and "Archives" boxes index articles based on type and date.