Sonoma County Puts Out Welcome Mat for Tourists

"Each year, Sonoma County draws 7 million visitors, who spend more than $1.2 billion at hotels, restaurants, wineries and other attractions.

Two new programs are teaching businesses how to keep them coming back.

"A one-on-one encounter can make or break a visitor's experience," said Mickey Schaefer, who is leading Sonoma County's Certified Tourism Ambassador program."