Simpleview launches new site showcasing one of the South's most distinguished small towns


TUCSON August 27 — Franklin, Tennessee is small by any measure, but the town's new website — planned, designed and programmed by Simpleview — incorporates some of today biggest ideas in online destination marketing.

A Case Study in Online Destination Marketing
In many ways, the website for this historic seat of Williamson County serves as a case study for the changing demands placed on destination marketing organizations (DMOs) across the country:

  • The site was designed to be managed with Simpleview CMS — content management systems allow DMOs to save money by bringing their website maintenance in-house, with or without web programmers on staff; at the same time, features like integrated air/hotel/car reservation engines create new revenue streams for DMOs and give visitors a one-stop site for researching, planning and booking travel
  • Each page includes partner login for access to special tools and content just for industry partners — with travel and tourism suppressed by recession, DMOs and industry partners are working more closely than ever to promote travel and tourism
  • Integrated Google Maps illustrate proximities for places to stay, attractions and other listings — by integrating Simpleview CMS with APIs and widgets from select partners, Simpleview can offer DMOs a wider range of the best-of breed features that people expect while researching travel
  • Every page highlights a "Featured Facility," which website administrators can instantly update simply by selecting an industry partner in Simpleview CRM — centralized data and integrated technologies give DMOs the agility and speed necessary for responsive, strategic marketing
  • Cross-linked events, current offers and partner listings let users find content from multiple paths, while a shopping cart-style itinerary tool allows them to compile information on selected restaurants, events, attractions and more to create a personalized travel guide they can print or email — travelers today rely on the web for up-to-date destination information tailored to their interests

For Kellye Murphy, marketing director at the Williamson County Convention & Visitors Bureau, the site and the team behind it are equally impressive. "I'm thrilled with the new site and all the functionality," Murphy said, "and I've been nothing but impressed with the Simpleview team — no task was too great, and there was always someone there to answer my questions and help me understand the process every step of the way."

About Simpleview
From 2007 to 2009, Simpleview has made the Inc. 5000 list of fastest-growing private U.S. companies, ranking top-10 in the travel category the past two years. Since 1991, the company has maintained a 95% client retention rate while capturing the largest market share in its field, helping 125+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: social media strategy, powerful forecasting and reporting, dynamic websites and mobile web, SEO and interactive marketing and the industry's most advanced CRM and CMS. In the 12 months leading up to Q2 2009, Simpleview's CRM system drove $6.8 billion in economic impact for more than 80 Simpleview clients, which include destinations ranging from New York City to Portland, Boston to Jacksonville, Toronto to the Bahamas. Simpleview employs 60+ people in Tucson and San Diego.

About Franklin and Williamson County
In 2008, Franklin, Tennessee, seat of Williamson County, was named fifth "Best Small Town" by the readers of Southern Living, and was this year named one 12 "Distinctive Destinations" by the National Trust for Historic Preservation. The Williamson County Convention & Visitors Bureau (WCCVB) is the official destination marketing organization for the town and county, located "100 Years" and a few miles south of Nashville. The WCCVB promotes and markets the Williamson County area, Franklin and its historic assets including the "Great American Main Street" experience to visitors across the state, the U.S. and worldwide.

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CONTACT: Cara Frank Director of Marketing, Simpleview (520) 575-1151 ext 143