With growth 15 times the industry benchmark, Simpleview maintains top-10 ranking in travel category

TUCSON August 27 — As destination marketing organizations (DMOs) face increasing complexity, Simpleview continues vigorous growth to meet their challenges, once more landing it on the Inc. 5000 list of fastest-growing private U.S. companies. Its appearance on the 2009 list makes a hat trick for Simpleview, which debuted at #856 on the 2007 list and last year ranked second in the nation in the travel category.

Leading the Sector
Simpleview's dramatic recent growth again secured high ranking on the Inc. 5000 list, placing it among the top-10 companies in 2009's travel category.

Simpleview outstripped the median growth rate for the category by more than half and outpaced the three-year growth rate by a factor of 15 (214% vs. 14%).

Internal and External Strengths
Simpleview president Rich Reasons points to both internal and client-facing strengths to explain the company's ongoing boom.

The company is well known for its  pioneering content management and customer relationship management systems, award-winning websites and strategic interactive marketing, Reasons notes, but even longtime clients may not be aware of the employee culture fueling recruitment and retention.

"We've gone out of our way to make simpleview a great place to work," Reasons said, "We have that reputation now, which means being able to hire the best talent in the business. When those high-caliber employees are happy and allowed to really work their skills, our clients get amazing results. Everybody wins."

Simpleview & Inc. 5000 List — Quick Facts

  • Years on the list: 2007, 2008, 2009
  • Rank on 2009 list: 8 in travel, 1,470 overall
  • Growth as of 2008: 217.9%
  • Simpleview is the only Arizona company in the travel category of the 2008 and 2009 lists
  • Simpleview was the only Southwest company in the travel category of the 2008 list

About Simpleview
Since 1991, Simpleview has maintained a 95% client retention rate while capturing the largest market share in its field, helping 125+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, Simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: social media strategy, powerful forecasting and reporting, dynamic websites and mobile web, SEO and interactive marketing and the industry's most advanced CRM and CMS. In the 12 months leading up to Q2 2009, Simpleview's CRM system drove $6.8 billion in economic impact for more than 80 Simpleview clients, which include destinations ranging from New York City to Portland, Boston to Jacksonville, Toronto to the Bahamas. Simpleview employs 60+ people in Tucson and San Diego.

About Inc. magazine and the Inc. 5000 list
Founded in 1979, Inc. is the only major business magazine dedicated to owners and managers of growing private companies. The magazine has produced the Inc. 500 list for 28 years and introduced the more expansive Inc. 5000 in 2007. Both lists represent the most comprehensive look at America's independent-minded entrepreneurs. Vizio, GoDaddy, Zipcar and Honest Tea are among prominent brands featured on this year's list.


Diane Struse                                                        
Marketing Manager, Simpleview                     
(520) 575-1151 ext 149