CEO Ryan George announces CRM 4.0, technology updates, and fresh integrations



TUCSON, Ariz. (May 2, 2017) - Simpleview, the travel and tourism industry's leading provider of CRM, web technologies and digital marketing services for destination marketing organizations (DMOs), unveiled several new tools, technology updates, and resources at their 12th annual Summit in Tucson this April. Attendees were the first to hear, directly from Simpleview leadership and product teams, about:

  • new partnership and integration advantages
  • the latest CRM and CMS feature updates
  • a new ongoing education and certification program for Simpleview users
  • the upcoming CRM 4.0

“There was so much to share it even surprised us,” said Simpleview CEO Ryan George, who, along with VP of Sales and Account Services, Greg Evans, opened up the largest Summit to date (850+ attendees) by talking current accomplishments and future opportunities and offerings. “Our CRM 4.0, launching in 2018, is going to make incredible strides in streamlining day-to-day processes and communications at DMOs across the world. Yet we’ve already implemented notable upgrades to our CRM and CMS tools, introduced valuable new digital marketing services, and implemented powerful integrations and partnerships to improve processes right here, right now.”

Ryan and Greg’s Summit reveals included:

Partnerships & Integration Advantages

Simpleview’s partnership with OnceThere, allowing for real-time activity booking through a DMO website, visitors center kiosk, or mobile app.

The Cvent/Simpleview Integration, blending the Simpleview CRM and Cvent meetings management technology to streamline current RFP practices and processes for DMOs.

New enhancements in the MeetingMax integration with Simpleview CRM, allowing for visitor data integration, lead mapping, and more.

New Products, Services, & Feature Updates

VisitApps, mobile apps for in-market experience and event planning.

A new Simpleview Digital Marketing Department, providing services aligned with a six-step digital marketing cycle discussed in detail during Summit, helping DMOs Research, Create, Optimize, Amplify, Test, and Measure content.

The latest UGC enhancements helping DMOs make the most of User Generated Content to engage site and destination visitors.

Marketplace, available this summer, to help DMOs increase engagement with members and partners, such as hotels and restaurants.

DTN Ad Buys via the Extranet, also available this summer, giving DMOs the opportunity to increase ad revenue by spotlighting advertising opportunities available on their destination site within their extranet.

CMS Public Relations Module Enhancements, offering a multitude of ways for DMOs to create relevant blog posts and content in their PR Module, from adding integrations with Google’s Accelerated Mobile Pages (AMP) project and demonstrating ways to add rich content with the Advanced Blog Editor, to offering feed subscription options for posts.

Personas, a new addition to the CMS Dynamic Content Module, will allow for better targeting of content to demonstrated visitor interests.

CRM Lead and Response Enhancements for greater flexibility and easier adjustments.

A New Learning Management System for Increased Ongoing Education

On-Demand Coursework and Certification Plans through Simpleview’s Product Education Department will be available later this year. Simpleview will launch an online library of on-demand, role-based coursework, with sessions taught by Simpleview’s subject matter experts, such as Product Education Specialists and CRM Training Managers.

CRM 4.0, coming 2018, Q1

While Extranet 4.0 is here now in the Simpleview CRM and features multiple enhancements presented at Summit, a more extensive platform upgrade of the customer relationship management system is on the way for the beginning of next year. New features and capabilities of the system will be based on continual research and development as well as input from DMO decision-makers and CRM user groups.

More than 850 people representing eight countries attended this year's Simpleview Summit in Tucson to hear what’s new at Simpleview, get training and learn best practices from industry experts, and hear keynote speakers Jeff Corwin, David Rendall, and Scott Stratten. This number includes 650 guests from Simpleview's 530+ customers, 200 employees, and 57 sponsors and strategic partners from 19 organizations.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 525 customers in North America and around the world, from meeting and vacation destinations the size of Paducah, Ky (population 25,018), to 16 of the top-20 meeting destinations in the U.S., to the country of Norway.

Media Contact
Cara Frank
VP of Marketing at Simpleview