Tucson, Ariz., July 22 — Simpleview, the company that created the first web-based CRM system designed specifically for destination marketing organizations (DMOs), has once more raised the technology bar with the release of Simpleview CRM 3.0, the most advanced system integrating DMO sales, customer relationship management (CRM), email marketing, forecasting, reporting and business analysis.

The most-used CRM system gets more user-friendly 
Simpleview CRM is already one of the most widely used DMO-specific CRM systems in travel sales and marketing. In just the 12 months leading up to Q2 2009, the system drove $6.8 billion in economic impact simpleview clients in the United States, Canada and Mexico.

Now the industry's best CRM is even better.
For starters, it crunches data and moves between screens and functions in record time thanks to enhancements to the system's underlying data structure and code. Many of the programming enhancements take advantage of Web 2.0 capabilities that didn't exist at the launch of the system's last major upgrade in May 2007. Simpleview CRM 3.0 also delivers a revamped graphical user interface, combining animated charts, revised menus and other changes that combine for a more streamlined, inviting user experience.

Dashboards offer info at a glance

Newly added dashboards — an element of enterprise-grade workflow and data management systems — win hands-down for "sexiest new feature" in Simpleview CRM 3.0. Collecting individual graphs, charts and info boxes called "dashlets" into a single view, dashboards give users a quick, consolidated look at large amounts of data they would otherwise have to track down screen by screen throughout the CRM system. The new release also makes these dashboards and dashlets fully customizable, letting each user assemble a personalized view of their most critical information, such as:

  • The number of calls made or emails sent in a give time period (activity measures)
  • The number of partner renewals or the estimated economic impact of booked room nights (performance measures)
  • Sales force conversion ratios by employee (productivity metrics)
  • Top accounts, priority leads, pending tasks or most frequent contacts

Users can also filter their standard dashboard information, switching, for example, to "recently viewed" leads, contacts, etc. Dashlet metrics are all based on standards established by Destination Marketing Association International (DMAI), and because Simpleview CRM is web-based, new and improved dashlets are instantly available to all Simpleview CRM 3.0 users.

20+ new features and functions
Beyond dashboards, Simpleview CRM 3.0 offers more than 20 new features and functions:

  • DMO staff working with industry partners and membership, group tour and travel sales or meetings sales have new ways to track goals and productivity
  • DMOs can now share media leads with industry partners — similar to the way they share meeting sales leads — and partners can respond directly through simpleview CRM
  • New configurations for roles create more granular permissions levels for CRM users
  • Multiple new functions allow DMOs to fine-tune and customize partner invoicing

Moving from "I" to "we"
"Historically, unless they're explicitly creating reports for a presentation or a meeting, CRM users tend to focus just on tasks and workflow," says simpleview President Rich Reasons, "but given the challenges DMOs face today, it's critical that everyone keep sight of the big picture." "With dashboards, forecasting and some of the other innovations in this new release," Reasons explains, "we're really moving CRM from just ‘What do I need to do?’ to ‘How are we doing?' and not just for top-level management, but for employees at every level."

Simpleview CRM overview
Simpleview created its CRM system specifically for DMOs to make it easier to a) share information across departments and with industry partners and stakeholders, b) access and filter information for reports and forecasting and c) manage sales, communications, workflow and productivity. The web-based system covers the broad range of DMO functions, integrating tools for convention sales and service, industry partner management, group tour/travel sales, visitor services, marketing, media relations, sports commission sales and film office sales. The system offers users more than 20 modules and extensions, such as a meeting planner RFP builder, tools for event management, a website inquiry auto-responder and more.

About Simpleview
Inc. magazine ranks Simpleview #2 among the fastest-growing, privately held U.S. companies in the travel and tourism sector. Since 1991, the company has maintained a 99% client retention rate while capturing the largest market share in its field, helping 125+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: dynamic websites and content management, search engine optimization, interactive marketing services, social media management, design, content and multimedia production. To date, the company’s Web-based destination management system has driven $6.8 billion in economic impact for its customers, which includes destinations ranging from New York City to Portland, Oregon, Boston to Jacksonville, Toronto to the Bahamas. simpleview employs 60+ people in Tucson, Arizona and San Diego, California.

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