#1 CRM and online marketing partner to U.S. destination marketing organizations teams up with leading meetings industry consulting firm

TUCSON, October 31, 2011 - Simpleview President Rich Reasons and GainingEdge CEO Gary Grimmer have announced a new strategic partnership between the companies, both of which are deeply established in the travel promotion, business events, meetings sales and destination marketing industries.

GainingEdge will be representing Simpleview and its products and services to travel, tourism and business events organizations outside the United States. Simpleview will, in turn, promote GainingEdge to its clients and contacts who might benefit from the company's services.

Complementary Expertise
"As we looked to become more active in the international arena, we were also looking for an exceptional partner whose experience and expertise there would complement our own, and GainingEdge is that company," Reasons said of the new relationship.

Grimmer noted that "Our mission at GainingEdge is to help our clients and the industry to be more successful. Simpleview CRM and Simpleview's other products and services could be a key part of that equation for many of the organizations we work with."

Global Reach
Simpleview currently works with 185+ clients, primarily convention and visitor bureaus in the United States, Canada and abroad. The company's flagship product is Simpleview CRM, web-based software for sales, forecasting, reporting, productivity, data management, communications and operations.

GainingEdge (formerly "Gary Grimmer & Company") focuses on the international market, offering consulting, research and management services to help organizations compete more effectively for international meetings, conventions, exhibitions and events.

Representative projects for GainingEdge include a recent rethink of destination marketing in Vancouver, Canada, consulting on the formation of the new Malaysia Convention & Exhibition Bureau (MyCEB) and the management of the BestCities Global Alliance - all three of which use the Simpleview CRM system for their meetings and events sales.

International Congress & Convention Association (ICCA)
Both Simpleview and GainingEdge attended the 50th ICCA Congress in Leipzig, Germany earlier this month. Grimmer has been manager and moderator of ICCA's annual Association Expert Seminar since 2005. Simpleview joined ICCA earlier this year. In 2012 Simpleview CRM will be available in multiple languages and will be integrated with the ICCA Association database.

About GainingEdge
GainingEdge is a specialist firm offering a wide range of consulting, research, marketing services and sales support related to the international business events industry, convention and visitor bureaux and convention centres. The company has worked with 15+ organizations on five continents. Prior to founding GainingEdge, CEO Gary Grimmer was CEO of bureaux in Melbourne, Australia and the U.S. cities of Portland, Ore. and Albuquerque, N.M. and was vice president of the Boston, Mass. bureau. He is a former chairman of the International Association of Convention & Visitors Bureaus (now DMAI) and in 2007 received the Asia Pacific IMEX Academy Award.

About Simpleview
Simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, Simpleview employs 85+ people with offices in Tucson, Dallas and San Diego serving 185+ domestic and international destination marketing organizations.

Media Contact:
Cara Frank
Director of Marketing & Communications, Simpleview Inc.
(520) 575-1151