TUCSON, Ariz. (January 2009) — After months of collaboration and hard work, Simpleview and the National Tour Association (NTA) are pleased to announce the launch of the NTA’s new website at www.ntaonline.com.
Upon commissioning the site, the NTA had the goal of creating a relevant and useful member tool, and the end result is an intuitive user-friendly site that features custom navigation, sleek design, Web 2.0 technology and best-of-breed functionality. “The NTA is a wonderful organization with dedicated members, and we are glad that we could create the website that they envisioned; one that could best serve their members,” said Simpleview President Rich Reasons.
Site navigation is made simple through the use of dropdown boxes that include thumbnail images and brief descriptions to direct visitors throughout the site with fewer clicks of the mouse. To make member connection easy, simpleview created a comprehensive search function that allows for both suppliers/destinations and tour operators. Each member can now create more comprehensive member profiles where they can upload relevant information and pictures. There is also an attractive front page “member’s corner,” where one can read member testimonials or view member profiles or pictures. Further comprehensive member features include a members’ resource section, an industry relations section and an education/CTP section. In addition to the member features, the website features a media center where the NTA can post press releases and media mentions, and an informative traveler section where those interested in tour operator services can learn more about the industry and its offerings.
Simpleview provides forward-thinking destination marketing organizations and member-based associations with best-of-breed tools, technologies and interactive marketing services to build and maintain meaningful relationships with their members, customers, strategic partners, and industry stakeholders. Their unique approach combines fully integrated solutions including vibrant website design and development, powerful customer relationship management tools, compelling e-marketing strategies, and advanced reporting and analytics. The end result; dramatic increases in productivity, sales, online exposure, market effectiveness and reliable metrics and reporting to forecast sales, measure success, and quantify economic impact. Simpleview is a privately held and independently funded Arizona-based S-Corp serving more than 125 Destination Marketing Organizations and Associations throughout North America, and was recognized as 2008’s second-fastest- growing, privately-held travel sector company by Inc. Magazine in their Inc. 5000 business ranking issue. For more information, visit www.simpleviewinc.com.
About National Tour Association
The National Tour Association is the preferred association in the tourism industry for packaged travel professionals. NTA's diverse membership and progressive nature make it an industry leader as the place to do business. NTA consistently seeks innovations for the services and business tools it provides to members, and the leadership keeps its fingers on the pulse of the ever-changing world. In turn, NTA members are some of the most creative in the dynamic travel industry. NTA membership represents 36 countries, and tour and travel packagers of all types, including a group, independent, student, and more. To learn more, please visit http://www.ntaonline.com.