New accounts mark 36 states using Simpleview solutions

For Immediate Release

TUCSON, December 4, 2009 — Through separate and independent competitive RFP processes, the destination marketing organizations (DMOs) for Albuquerque and Las Cruces, New Mexico, have selected Simpleview CRM 3.0 to replace their existing customer relationship management systems. With the addition of the New Mexico destinations, clients in 36 U.S. states will employ Simpleview products and services, ranging from strategic consulting to CRM, websites and content management system and interactive marketing services. The Albuquerque Convention & Visitors Bureau and Las Cruces Convention & Visitors Bureau announced their decisions in October. Both DMOs will adopt the full suite of simpleview CRM, including modules for:

  • Meeting Sales
  • Members/Partners
  • Events & Marketing
  • Consumer/Visitor Services
  • Sports Sales
  • Group Travel & Tourism
  • Press & Public Relations
  • Inventory Management

Both destinations will benefit from advances to the latest version of the system — simpleview CRM 3.0 — which includes animated dashboards and graphs, customizable displays, more powerful change-tracking, enhanced traces, global search and other new features. “The Albuquerque CVB has been working with multiple databases for years, and many of them have become antiquated for our needs," said Dale Lockett, President and CEO of the Albuquerque Convention & Visitors Bureau. "We’re very excited about the opportunity to integrate all our client information into one CRM with Simpleview. This will help our staff in various divisions work more collaboratively and improve communication on activities throughout our organization.”

About Simpleview

From 2007 to 2009, Simpleview has made the Inc. 5000 list of fastest-growing private U.S. companies, ranking top-10 in the travel category the past two years. The company employs 60+ people in Tucson and San Diego, and since 1991 has maintained a 96% client retention rate while capturing the largest market share in its field, helping 130+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: social media strategy, powerful forecasting and reporting, dynamic websites and mobile web, SEO, interactive marketing and the industry’s most advanced CRM and CMS. In the 12 months leading up to Q4 2009, Simpleview’s CRM system drove $6.1 billion in economic impact for more than 85 clients, which include destinations ranging from New York City to Portland, Boston to Jacksonville, Toronto to the Bahamas. Simpleview will host its next annual CVB Summit—a training and education event for clients—at The Ritz-Carlton, Dove Mountain, April 25-28, 2010.


Cara Frank Director of Marketing, Simpleview
(520) 575-1151 ext 143

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