Simpleview and Barkley logos

TUCSON, Ariz., (May 26, 2021) — Simpleview, the travel and tourism industry's global leader in software, data analytics, and insights announced today its alliance with Barkley, a leading brand strategy and creative agency – allowing both to drive best-in-class front-end creative and back-end content management system (CMS) services to top destination marketing organizations (DMOs) and media agencies. 

“Barkley has an impressive track record of helping travel and tourism brands build inclusive campaigns that reach a wide range of consumers,” said Ryan George, CEO of Simpleview. “We look forward to enhancing our strategic vision of partnering with destinations and their agencies by leveraging Barkley’s deep understanding of modern consumers. This collaboration will bring ideas and designs to life by providing award winning results on our best-in-class platform.”

The alliance with Barkley, the first of its kind for Simpleview, is groundbreaking for the travel and tourism industry. It centers around combining Simpleview’s proven process in managing SEO and SEM campaigns for 150 destinations and attractions in the travel and tourism industry with Barkley’s top five lead agency capabilities and Whole Brand methodology. 

“We’re excited about our collaboration with Simpleview to help bring ideas and designs to life, while providing award winning results on a best-in-class platform for travel and tourism clients across the country,” said Jason Parks, chief growth officer, Barkley.

Barkley and Simpleview’s combined capabilities offer DMOs seamlessly integrated tourism marketing services, ensuring a hassle free connection between ideas, implementation, and everything in between.


For more information / media contact:

Stacie Wingfield, VP of Marketing at Simpleview
(520) 575-1151

Lexie Chaudhuri

About Simpleview
Simpleview is a software, data analytics and insights company that partners with destinations and their agencies to attract visitors, promote group travel and win bids for conventions and events. For more information, visit, or follow us at, @Simpleview on Twitter or Simpleview on LinkedIn.

About Barkley
Barkley is an independent, creative idea company committed to knowing the modern consumer better than anyone because that’s the only way to build a whole brand. We do this through three idea centers: strategy, design and activation. For more information, visit