TUCSON, Ariz. (November 12, 2015) - As of November 1, 2015, Simpleview is managing all sales and support for the Destination Arena comparative reporting tool.

Simpleview launched Destination Arena in January 2013 and later entered into an agreement making Destination Marketing Association International (DMAI) its exclusive reseller. With that agreement completed and with Rick Vaughan, who was managing Destination Arena, having recently left DMAI, all parties agreed that the most sensible path forward was for Simpleview to resume Arena's sales and support.

Destination Arena's reporting power remains unchanged, allowing subscribers (nearly 200) to compare against industry averages or competitive sets on more than 100 sales and marketing metrics, from Facebook friends to booking pace and much more.

In the months ahead, Simpleview will begin work on enhancements to the platform, guided by input from our 200 active users and the DMAI Business Intelligence Task Force which we've participated in over the past 2 years.

If you'd like to begin using Destination Arena at the free or paid level or if you're a current user needing support, please contact our Director of Marketing, Cara Frank, for information:

Learn more about Destination Arena at