New partners, new clients, acquisition and wide use of CRM distinguish 2010 third quarter for Simpleview, Inc.


TUCSON, October 5, 2010 - Simpleview's third quarter included the acquisition of New Media Gateway, being named to the Inc. 5000 list for the fourth year in a row, the launch of its first DMO website to include Kayak search tools and room nights associated with events booked through Simpleview CRM surpassing the four million mark.

New Media Gateway Acquisition
On July 12, CEO Ryan George announced the acquisition of New Media Gateway Inc. (NMG), a company that, like Simpleview, provided CRM and CMS platforms and interactive marketing services to destination marketing organizations.

The transaction included Simpleview's hiring of several key employees formerly with NMG. It also expanded Simpleview's market share by adding several notable clients, including the State of Hawaii, Las Vegas, Dallas, Houston, Vancouver, B.C. and clients as far afield as Australia.


Awards & Honors: WebAwards, Inc. 5000
We are pleased to announce that websites developed in collaboration with two of our outstanding clients were honored with 2010 WebAwards from the Web Marketing Association in September. The Pocono Mountains Visitors Bureau website was honored with the Outstanding Website award, and the Beaumont Convention & Visitors Bureau website was awarded the Travel Standard of Excellence.

In August, Simpleview was once again named to Inc. magazine's Inc. 5000 list, an annual ranking of America's fastest-growing privately held companies. In 2010, Simpleview ranked #8 in the travel industry category. Simpleview debuted on the list in 2007 and has made the list every year since.


New Partners: Distribion, Kayak
In July, Simpleview formed a strategic alliance with Distribion, a spin-off from NMG (see information about the NMG acquisition above) and is now the exclusive reseller of Distribion's Bid Book Generator and other products in the DMO space.

In September, Simpleview also launched its first DMO website integrating a search interface for the popular travel search site


Simpleview CRM backs $10+ Billion in EEI
Year-to-date, Simpleview clients have logged more than 4.69 million room nights for confirmed events using Simpleview CRM as their meetings sales platform. Aggregate data from destinations using Simpleview CRM indicates that bookings in Simpleview CRM have driven $10,347,844,713 in estimated economic impact year-to-date through third quarter 2010.

New Clients: Cleveland, Dunwoody, Irvine, Lancaster
We're pleased to welcome several new destinations to the Simpleview family -- Irvine and Lancaster, CA, Cleveland, OH and Dunwoody, GA. Simpleview is also developing a custom application for the Ohio Travel Association and the Northern Indiana Tourism Development Commission, a former website client, recently selected Simpleview CRM for its organization and the seven counties it represents.


Website Launches & Redesigns
Simpleview launched several new destination marketing and related specialty websites in Q3:

In addition, Q3 marked the launch of three website redesigns for current Simpleview customers:  

  • Midlands Authority for Conventions, Sports and Tourism (Columbia, S.C.):
  • Gwinnett Convention & Visitors Bureau (Gwinnett County, Atlanta):
  • Solvang Conference & Visitors Bureau:

You can learn more about these sites at the Simpleview blog post on Q3 site launches.

MINT Integration
In July, Simpleview's first MINT integration went live after more than a month of beta testing with the Metropolitan Tucson Convention & Visitors Bureau. The integration offers access to all MINT data and functions from within Simpleview CRM, including tools to manage duplicate data and advanced features to accept or reject data from MINT on a field-by-field basis.

The integration is free and enabled for all Simpleview clients. Currently, ten DMOs are using Simpleview CRM to search and pull information from MINT and add information to the MINT database.


Continuing Education Through Webinar Trainings
Year to date, Simpleview has offered 17 free client training and education webinars. Launched in March, the ongoing program has seen an average of 71 registrations per webinar, covering topics that range from basic and advanced use of Simpleview CRM and CMS to email marketing, search engine optimization, social media and more. The program will continue in Q4 with 10 new webinars to be announced this month.

About Simpleview
Simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, Simpleview employs 70+ people with offices in Tucson, Dallas and San Diego serving 165+ domestic and international destination marketing organizations.

Media Contact:
Cara Frank
Director of Marketing & Communications, Simpleview, Inc.