Purpose-built with you in mind — the sky's the limit with Simpleview CRM

When you visit the Melbourne Convention Bureau (MCB) website, one glance and you are ready to plan your visit.

With visitors providing consistent website traffic, the Melbourne Convention Bureau needed a clear and concise customer relationship management (CRM) software system to maximize its potential in attracting global events. Reporting capabilities, lead pool management, and a web-based platform were just a few of the characteristics the destination marketing organization (DMO) was in search of when looking to implement a new management system. They found this and more with Simpleview’s CRM.

“As a custom DMO product, Simpleview CRM is uniquely geared to cater for our type of business.”

— Michelle Hill, Research Consultant at Melbourne Convention Bureau

Since implementing Simpleview CRM, Melbourne Convention Bureau has increased productivity and gained efficiencies in these three areas:

Clean data
Faster and more accurate reporting
Strategic sales efforts

Author

Kasey Pooley

Author

Kasey Pooley

As the Communication Specialist for Simpleview, Kasey researches, writes, and edits engaging content about destination marketing organizations (DMOs) and creates press releases, case studies, and articles that focus on the Tourism & Marketing pillar. She is also the social media guru, responsible for content creation and posting.