When you visit the Melbourne Convention Bureau (MCB) website, one glance and you are ready to plan your visit.
With visitors providing consistent website traffic, the Melbourne Convention Bureau needed a clear and concise customer relationship management (CRM) software system to maximize its potential in attracting global events. Reporting capabilities, lead pool management, and a web-based platform were just a few of the characteristics the destination marketing organization (DMO) was in search of when looking to implement a new management system. They found this and more with Simpleview’s CRM.
“As a custom DMO product, Simpleview CRM is uniquely geared to cater for our type of business.”
— Michelle Hill, Research Consultant at Melbourne Convention Bureau
Since implementing Simpleview CRM, Melbourne Convention Bureau has increased productivity and gained efficiencies in these three areas:
- Clean data
- Faster and more accurate reporting
- Strategic sales efforts