JackRabbit Systems, Inc., is excited to announce a new partnership with the Pinehurst, Southern Pines and Aberdeen Area Convention and Visitors Bureau! "With the launch of our new website www.homeofgolf.com, we knew a new approach for online booking was needed as our prior efforts were not producing results," says Caleb K. Miles, President & CEO of Pinehurst/Southern Pines/Aberdeen CVB. "Enter JackRabbit Systems. Their booking model was the perfect solution for our market in a number of ways. The Pinehurst Book › Direct widget is compact but very functional, and the room availability views for the consumer make it easy to plan/book lodging at our destination. Add to that the great team behind the scenes at JackRabbit that is extremely responsive to our needs, and we are looking forward to a long and successful working relationship with them." Online visitors to www.homeofgolf.com will now be able to conduct dynamic searches by preferred location, category, and travel dates. JackRabbit's innovative Book › Direct Search Engine helps over 1,000,000 satisfied consumers each month book their stay directly through hundreds of city and state tourism destination (DMO) websites.

The Book › Direct Search Engine is the only booking solution in the marketplace that is 100% dedicated to facilitating direct reservations to all lodging properties in each tourism bureau destination. Book › Direct also keeps 100% of the gross lodging revenue and associated taxes within the DMO market.


  • Website visitors can conduct dynamic searches by preferred location, category, and check-in and check-out date from the Book › Direct toolbar located directly on the Pinehurst/Southern Pines/Aberdeen CVB homepage and other site profile pages.
  • Date-driven Book › Direct search results provide immediate information on the lowest average rate per night, hotel amenities, location, and type of accommodations available.
  • Most consumers book direct, especially from DMO websites. According to the latest American Hotel & Lodging/Smith Travel Research Study, nearly 81% of consumers completed their reservations directly with the lodging property supporting the fact that consumers highly prefer (and do) book direct.
  • Allows consumers to easily utilize loyalty reward points, membership discounts, etc. based on the direct reservation and relationship with the lodgings.
  • JackRabbit Book › Direct allows travelers that visit www.homeofgolf.com to book accommodations directly, with no additional fees or commissions, bypassing online booking fees and travel agency commissions from standard 3rd party booking engines, completely eliminating the "middleman."
  • JackRabbit does not require any additional inventory management for lodgings into the Book › Direct system!
  • Consumers become the lodging's direct customer, allowing the lodging to service, transact the booking and remarket to their customers for repeat stays.
  • Allows lodgings better control of pricing realizing in a higher ADR compared to 3rd party booking engines.
  • State of the Art site visitor experience utilizing dynamic search efficiency and navigation.
  • 100% participation, meaning all lodging partners participate in the Book › Direct technology and search results.
  • Real-time analytics and detailed reports data.
  • Keeps 100% of the lodging and sales tax within the DMO's market. Instead of bed tax being collected on 70%-75% of the rate with many major online travel agencies, it is collected on 100% of the rate via Book › Direct driving the highest market ROI compared to any other 3rd party solution.