JackRabbit Systems, Inc., developer of online travel software for destination and tourism bureau websites, today announced a partnership with Pensacola Bay Area Convention & Visitors Bureau.

Travelers will now interface with the Book › Direct system when they visit www.visitpensacola.com to search for accommodations. The Book › Direct Search Engine is branded to match Visit Pensacola's website with functionality that allows visitors to compare rates and availability, and select desired lodging from the website. The visitor is then redirected to complete their transaction directly with the lodging property. "We've been interested in the Jack Rabbit System for quite some time. I want to personally recognize Terri Wainscott for her attention to detail, patience, and dedication towards Pensacola. As for the implementation, we are anxious to share quantifiable web conversions to our stakeholders." Mike Bersabal, Interactive Marketing Manager, www.VisitPensacola.com.

The Book › Direct Search Engine is the only booking solution in the marketplace 100% dedicated to facilitating direct reservations to all lodging properties in each tourism bureau destination. Book › Direct also keeps 100% of the gross lodging revenue within the DMO market (and 100% taxable).


  • JackRabbit Book › Direct allows travelers to go directly to www.visitpensacola.com to book accommodations, bypassing online booking fees and travel agency commissions, and eliminating the "middleman."
  • Website visitors can search by preferred location, category, and check-in and check-out date from the Book › Direct toolbar located directly on Visit Pensacola's home page and other site profile pages.
  • Date-driven Book › Direct search results provide information on the lowest average rate per night, hotel amenities, location, and type of accommodations available.
  • JackRabbit Book › Direct benefits city and state tourism bureaus by keeping valuable tax revenue in the market where the lodging property is located instead of being paid to other online travel booking sites.

Lodgings Tax
Government officials say destinations are losing an estimated $1 billion a year in tax revenue due to other travel agencies. Since JackRabbit does not charge properties any fees or commissions for reservations driven from the Book › Direct Search Engine, tourism departments are able to keep lodging properties' gross reservation and tax revenue in their market when they lease the Book › Direct software.

Instead of bed tax being collected on 70%-75% of the rate with many major online travel agencies, it is collected on 100% of the rate via Book › Direct. This not only keeps 100% of the lodging tax in the market, but also drives commission-free booking sales for properties. These funds can go toward promoting tourism and potentially pay for schools, law enforcement and other municipal services where the property resides. Those dollars are especially important during tough economic cycles when treasuries are lean and every penny counts.

About JackRabbit Systems
In just four years, JackRabbit Systems has become the tourism and travel industry's preferred choice for the development of custom travel search engines for destination and travel portal websites. JackRabbit's innovative Book › Direct Search Engine helps over 1 million satisfied consumers each month directly book their stay and tickets within hundreds of destinations through city and state tourism destination (DMO) websites. Book › Direct provides DMOs with the tools to create a better and more engaged online guest experience while generating the greatest financial return for travel service providers with increased bookings and higher margins. By eliminating online travel agency commissions and other costly ‘middleman' fees, Book › Direct allows consumers to search DMO websites for real-time rates and availability and exclusively drive their site visitors to book directly with local lodging and event providers.