July 6, 2010, ORLANDO, Fla.; TUCSON, Ariz. - The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando/Orange County CVB) has selected Tucson-based Simpleview, Inc. to redesign its destination website VisitOrlando.com, which offers tools and information to visitors from around the world.
"We rely heavily on our website not only to attract visitors to Orlando, but also give them a better travel experience before, during and after their trip," said Gary Sain, president and CEO of the Orlando/Orange County CVB. "After a thorough RFP process, we believe that Simpleview is clearly the best company to help us communicate our message, drive overnight visitation and deliver value to our visitors."
The new site will be built on the Simpleview CMS platform, which is created around the distinct needs of destination marketing organizations, and will reflect consumer research conducted by the Orlando/Orange County CVB combined with insights drawn from Simpleview's work with more than 140 U.S. and international destinations. The redesign began in May with intensive hands-on planning sessions that included project leaders and key players from both organizations.
"We're honored and excited to be working with one of the world's top leisure and meeting destinations and to play our part in serving the more than 45 million visitors that Orlando welcomes every year," said Simpleview CEO Ryan George.
The new website for the Orlando/Orange County CVB is scheduled for launch in early 2011.
About the Orlando/Orange County CVB
The Orlando/Orange County CVB is the branding, sales and marketing organization responsible for positioning Orlando as the destination of choice for leisure and meetings business for the economic benefit of the Orlando region.
Simpleview develops big-picture strategies for every aspect of a destination marketing organization (DMO), from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services, including powerful forecasting and reporting tools, dynamic websites, sites for the mobile web, search engine optimization, interactive marketing and the industry's most advanced CRM and CMS platforms. Founded in 1991, Simpleview employs 60+ people in Tucson, San Diego and Minneapolis and partners with 140+ DMOs in North America.
Brian Martin/Susan Lomax
Orlando/Orange County CVB