This month's tip comes from Mandi Engram, the Director of Internet Marketing for Columbia Metropolitan CVB.

"If you have important, signature annual events to promote, consider setting up a page of signature events with links to individual pages for those events with more robust content than a regular calendar event. That way you can customize pages by adding enhanced content that contribute to your SEO efforts, and add custom Twitter, Facebook or other social media widgets for any pages the event organizers have set up."

To see how the Columbia Metropolitan CVB mastered this, click here.