Charlotteville and Simpleview -- making the news. Our own Gregg Shapiro, Interactive Creative Director, spent a week in Charlottesville with CVB Director, Kurt Kurkhart assisting with a focus group. "I'm really looking to get a consensus and an essence of what Charlottesville is all about by meeting with the different constituents and all the different groups. I'm really trying to get a better understanding of what the draw is and why people would want to come to Charlottesville," said Gregg Shapiro, of Simpleview.

The ultimate goal for the website is to create an experience and make Charlottesville a choice destination.