Mobile CRM Example 2012_Android

Clients Received Upgrades to Use CRM on Mobile Devices and Build Detailed Itineraries for Familiarization Trips and Site Inspections

TUCSON, Ariz. (July 12, 2012) - Simpleview, a leader in the tourism industry that provides interactive marketing tools and services to destination marketing organizations, has officially released two new features for its customer relationship management system - Mobile CRM and FAM Trip/Site Inspection Group.

"Thanks to insights from our clients, our team has made it easier to share information within your DMO and with industry partners and stakeholders," said Liz Fernstrom, Simpleview's CRM director of operations. Our new Mobile CRM and FAM Trip/Site Inspection Group features reflect Simpleview's core beliefs of building the best, simple tools for communications, workflow and productivity in the travel and tourism industry."

Mobile CRM - Delivering simpleview CRM on Virtually Any Mobile Device

Mobile CRM is an extension of the Simpleview CRM system for use on mobile devices, such as smartphones and tablet computers. The mobile-focused update delivers the system's complete functionality as a cloud-based, cross-platform service for virtually any mobile device.

Fernstrom said current customers will receive a fast and familiar experience, being able to access their organization's destination sales and marketing information on the go.

"The pace of business isn't slowing down and destination marketing professionals need to access their data at any time, no matter where they are in the world," said Fernstrom. "For users of modern smartphones or tablets, Mobile CRM can let you search for your data in CRM while on the road and with ease."

FAM Trip/Site Inspection Functionality - Assemble and Track Detailed Itineraries in CRM

In addition to the Mobile CRM rollout, the Simpleview CRM department has successfully developed a new feature for its CRM system - the FAM Trip/Site Inspection Group. DMOs can now assemble and track detailed itineraries, as well as tie familiarization (FAM) trips and site inspections back to leads and member records. Additionally, staff can pull detailed event itineraries into communication templates, such as customized e-mails.

These new features will make it easier for tourism professionals to determine a DMO's return on investment and save staff members time, said Fernstrom.

Current Simpleview clients with standard CRM package received both features today at no additional cost. Future clients will benefit from the new features as part of Simpleview's CRM packages.

The Mobile CRM and FAM Trip/Site Inspection Group can be seen along with the full offering of Simpleview's products and services during Destination Marketing Association International's (DMAI) annual convention from July 16 to 18, 2012, Booth #324.

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Media Contact: Sam Brace
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(520) 575-1151 x 168