FOR IMMEDIATE RELEASE
TUCSON, Ariz. (April 4, 2016) - Tucson-based Simpleview, the world's leading provider of websites, CRM and search marketing for travel and tourism, will welcome storied baseball executive Billy Beane as headline speaker at the 11th annual Simpleview Summit, April 4 - 7. More than 600 attendees from 7 countries are registered for the event, to be held at the J.W. Marriott Tucson Starr Pass Resort and Spa.
Data Maverick and Modern-Day Legend
Beane, executive vice president of baseball operations for the Oakland A's, implemented dramatic changes in talent acquisition as the team's general manager on the heels of the 1997 season, when the A's were generally regarded as one of the sport's worst teams.
Constrained by a low payroll budget compared to other teams, Beane bucked conventional wisdom and used data analysis to hire undervalued players at lower costs, assembling teams that ultimately led the A's to six American League West Division titles.
Beane's story and strategy inspired the book-turned-Oscar-nominated movie Moneyball and saw Beane named Major League Baseball Executive of the Year in 2002 and 2013. Today, his "moneyball" approach has inspired organizations of all stripes to leverage analytics for greater insights, profits and efficiency.
"Data has always mattered in sales and marketing, but we've never had so much of it," said Simpleview CEO Ryan George. "The challenge today is making all that information meaningful. It's a topic we're tackling in several sessions throughout this year's Summit, so we saw Billy's story as a perfect opener."
Driving Hometown Economy
Focused exclusively on the destination marketing sector of travel and tourism, all Simpleview's services are aimed at helping cities, counties, states and countries win shares of the $7.6 trillion global travel economy. In part, they achieve that by bidding on and winning large-scale meetings and conferences, not unlike Simpleview Summit, which each year drives hundreds of thousands of dollars in the Tucson economy through direct spending, downstream business support and associated taxes.
Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). The company employs 185+ staff and works with 395 customers in North America and around the world, including destinations like Paducah, Ky (population 25,018), the country of Norway and 12 of the top-20 U.S. cities.
Cara Frank, Director of Marketing at Simpleview