When marketers look for trends in their search traffic, they often go right to keywords and content to look for explanations. Those are often among the best places to start, particularly since you, as a digital marketer, have direct control over them.
However, one place it may not be obvious to look is at the types of devices users are employing to experience your content. They may read the same page very differently on an iPhone versus a Macbook. These behavioral differences can skew your site’s overall metrics, particularly engagement metrics such as bounce rate and session duration. For instance, you might think you have a serious problem with bounces, when in actuality you just have a spike in mobile users.
Because device choices can affect everything about a website’s performance, from search engine rankings to conversions, we’ve devoted a chapter in the State of Search report to analyzing what devices users are on and how DMOs should optimize their content accordingly.
Find out how to adjust your SEO tactics for the mobile age by downloading your copy of the State of DMO Search report today.