MyCEB implementing Simpleview CRM to better compete in international meetings and events market

TUCSON, July 14, 2011 - Rich Reasons, President of Tucson-based Simpleview, announced today that the Malaysia Convention and Exhibition Bureau (MyCEB) has contracted to adopt Simpleview CRM as an integral part of the organization's stepped-up efforts to compete on the international stage for meetings, expositions and events.

The new relationship signals parallel steps for both Malaysia and U.S.-based Simpleview, Reasons said: "As we expand our horizons by going global, so does Malaysia."

While Simpleview has long had a small stable of marquis international clients, Reasons explained, the company recently launched a concerted business plan to pursue opportunities beyond North America. Simpleview's timing was ideal given the recent launch of a new International Events Unit within MyCEB to more actively compete for international sports, cultural and lifestyle events.

"It is crucial for us to engage the latest in CRM technology to drive our communications and ever evolving business development programme. We look forward to implementing the technology to service the individual needs of meeting and event planners as well as our industry partners. This is in line with MyCEB's aspiration to be recognized as Asia's model bureau, providing the leading edge in terms of professionalism, best practices and business impact" said MyCEB CEO, Zulkefli Hj Sharif.

In concert with its work with Malaysia, Simpleview has also invested in sponsorships, partnerships and participation with several international meetings, convention and exposition organizations, including the International Congress and Convention Association, IMEX and IMEX-America, Asia-Pacific Incentives and Meetings Expo (AIME) and Salão do Tourismo.

"With the collaboration of nearly 200 DMOs and convention bureaus in the US and Canada, we've developed the strongest convention bureau-centric CRM platform in the industry. And now that international organizations are being exposed to our systems and approach, they quickly recognize the value, impact and results we can deliver," Reasons said.

The Simpleview CRM implementation for MyCEB will include all of the standard tools and sales-specific modules including MeetingBroker integration, FAM or familiarization trip management, modules for invoicing, events management and an API that will integrate a new MyCEB website with their CRM database and content. Simpleview is also working on plans to link their CRM platform with the ICCA database to help MyCEB and other convention bureaus maintain current and reliable information on new business opportunities.

About Simpleview

Simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, Simpleview employs 80+ people with offices in Tucson, Dallas and San Diego serving 180+ domestic and international destination marketing organizations.

About the Malaysia Convention & Exhibition Bureau (MyCEB)

MyCEB was established by Ministry of Tourism, Malaysia to further strengthen Malaysia's business tourism brand and position for the international meetings, incentives, conventions and exhibitions (MICE) market. A non-profit organization, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development.

As a measure to further develop the international events industry, MyCEB has launched a specialist unit known as the International Events Unit (IEU) which focuses on identifying and supporting international event bids including sports, art and culture and lifestyle events. For more information, please visit

Media Contact

Cara Frank
Director of Marketing & Communications, Simpleview Inc.
(520) 575-1151