Whether you're seeking adventure in the great outdoors or a great place to get away for family fun, Wisconsin's capitol city offers something special for everyone. Their Winter Festival's Frosty 5k and seasonal playground, award-winning Madison Children's Museum and exciting University of Wisconsin Badgers' games are just a few of the exceptional attractions in the area.

To better showcase what Madison offers to travelers, the Greater Madison Convention and Visitors Bureau worked with us to redesign their website - VisitMadison.com. This included an on-site creative brief, where our team explored the city and developed a look around their experiences. This resulted in a very "clean" look that is focused on large images of the destination and allows visitors to easily navigate the site.


Madison 2013 Before and After


Some of the unique and new features of VisitMadison.com include:

  • Live Like a Local Menus - To highlight those "don't-miss" experiences in and around Madison, the CVB developed a menu to drive traffic to popular attractions that people frequent, such as the University of Wisconsin-Madison's Arboretum and the Sundara Inn. This includes a large widget on the homepage and sidebars throughout the interior pages.


Madison Live Like a Local 2013


  • Accent Image Navigation - On the bottom of each page, there is an accent image to bring people to a specific page. For example, a picture of a beer bottle will provide a snippet about Madison's microbreweries and allow people to click through for more information. Similarly, a piece of cheese will highlight some of the city's artisan food stores.


Madison Cheese Accent Image 2013


There is plenty to explore at the latest version of VisitMadison.com, as these are just a couple examples of what has been renovated. Jump on over to the CVB's new site and check the array of accommodations, eclectic mix of menus and plan a personalized stay using the bureau's tools.