Objectives: Visit Jacksonville is the official destination marketing organization for the Jacksonville, Florida area.Its mission is to create visitor demand, measurable economic growth for their business partners, and increase quality of life for the Jacksonville community. While seeking professional website design and content management services, Visit Jacksonville was interested in finding a progressive company that could capture market share of qualified prospects using the Internet to research destination information.Specifically, they were looking for a provider that understood online destination marketing and how to reach potential visitors with interactive programs that were memorable and creative.
The Simpleview Choice and Solutions:
Simpleview was the ideal choice for Visit Jacksonville to capture leads and better leverage their online presence because Simpleview offered DMO-specific expertise and an integrated CMS (Content Mangament Solutions), CRM (Customer Relationship Management), and IMS (Interactive Marketing Services) platform. Furthermore, Simpleview was a proven commodity when it came to creating distinctive and popular interactive marketing promotions in the DMO industry including:
Scottsdale CVB's "Fantasy 18" which lets users play 18 of Scottsdale's most popular golf holes online
Long Beach CVB's "Murder on the Queen Mary," an online interactive murder mystery game
Greater Louisville CVB's Kentucky Derby promotion pitting the last 100 Kentucky Derby winners against each other in a series of virtual horse races
In keeping with their innovative and effective marketing and promotions, Simpleview created and launched the hugely successful Jax Libs campaign. Jax Libs is an interactive word game that is a Jacksonville spin-off of the popular Mad Libs game. Jacksonville's Jax Libs included destination-specific themes like "A Day at the Beach" and "Relaxing by the Ocean." Visitjacksonville.com visitors submit their contact information, play the game, and they are automatically entered to win a trip to Jacksonville.
The Summer promotion has been tremendously successful, generating more than 40 percent of the site's total traffic during the campaign months. However, it is not just the Simpleview products that are integral to their success. "You can have great products," says Mya Carter, Visit Jacksonville's Director of Product Development & Research, "but you have to have a team you can call on, rely on and use as your partners. simpleview really became our marketing partner versus just selling us different gadgets and products."