TUCSON, AZ (Jan. 21, 2014) - Innovation Norway, the Norwegian government's primary instrument for empowering Norwegian enterprises and industry, has selected Simpleview as its Visit Norway travel and tourism development partner following an extensive international bidding process.

Simpleview will create a new design for VisitNorway.com, which currently provides information and tools to more than 20 million website visitors annually. The site will be powered by Simpleview CMS and integrated with Simpleview CRM for travel and tourism sales, marketing, forecasting, reporting and other core destination marketing functions.

"We're excited to be working with one of the world 's leading providers of online and mobile solutions for DMOs," said Hans Petter Aalmo, Web Manager at Visit Norway. "Beyond initial design and launch, we look forward to using Simpleview's CMS and CRM systems to shift resources from technical development and operations to focus more on content and activities that will inspire people to experience our unique destination."

Simpleview's contracted services for Innovation Norway include:

  • Creative development and design for the new VisitNorway.com 
  • Implementation of Simpleview CMS, including a number of custom features to meet needs outlined by Visit Norway
  • Content in seven languages developed through a mix of automated and professional translation services
  • Implementation of Simpleview CRM

A team of six Simpleview employees spent a week with the staff of Visit Norway in Oslo early in December to finalize production planning and begin drawing inspiration for the new site design. "After experiencing Innovation Norway's passion for driving tourism firsthand," Account Manager, Adaleta Avdic recounts, "the Simpleview team is eager and ready to expand this partnership and work hand in hand to inspire visitors to travel to its destination."

"Norway is recognized internationally as one of the world's most progressive countries in many ways," said Simpleview President Rich Reasons, "from the highest levels of government to everyday design. Given that reputation, we're especially proud to have been selected for this project and for the opportunity to extend our services in the European market working alongside such an innovative partner."

Headquartered in Tucson, Simpleview has offices in Arizona, Pennsylvania, North Carolina and California, 165+ employees, and more than 350 destination marketing customers across the United States and around the world. More information is at www.simpleviewinc.com/global.

Cara Frank, Director of Marketing