Maybe you've been following The Layover our curated collection of news and info from the world of digital marketing.
Maybe you're already a subscriber to our weekly video series and podcast, The Layover Live.
Maybe you've even downloaded and devoured our recent white paper, The State of SEO for DMOs.
AND YET YOU WANT MORE.
If your hunger for all things digital marketing is insatiable, you're in luck, because Simpleview Summit 2019 will offer a ton of sessions and expert insights on exactly that.
Check out the current lineup below, and check back to the Simpleview Summit website in early April, when we'll announce many additional sessions (on all topics), as well as filters that let you easily tailor your Summit experience to your DMO role and/or interests.
Digital Marketing at Simpleview Summit 2019
Your Complete Guide to a New World of Digital Marketing
Big data. Marketing automation. AI. Are you ready? Learn real-world solutions that apply marketing science to drive results as our analysts lead you through a "Choose Your Own Adventure" style campaign build.
Act-On: The Ins-and-Outs
Marketing automation technology is making it easier than ever for DMOs to quickly and easily serve personalized content to the right people at the right time in the visitation planning and buying cycle. This interactive workshop will get hands-on with marketing segments and tested automated programs that have proven to improve engagement metrics.
Content Marketing
New marketing technologies ("MarTech") along with sound content strategies are giving DMOs powerful new ways to attract visitors and track a customer’s journey from awareness to conversion. Learn how to leverage data collected through marketing automation to create personalized and engaging content.
The State of DMO Search, Now
With the second release of Simpleview's State of Search white paper, it's time to check in and see what's new in SEO. In this session we'll cover the latest in DMO search, from advanced original research on the industry to algorithm changes relevant to DMOs.
Winning With Native Paid Placements
Maintain the integrity of your website while providing effective paid placements for your members and partners. Learn how to provide the content your website visitors seek with tasteful, templated placements that mesh seamlessly with the look and feel of your website design.
UGC Strategies - Case Study of Managed Service
Nearly half of the top-performing content marketing leaders today rely exclusively on user-generated content for all of their marketing efforts. Not only are UGC images more effective than stock photography, they save significantly on production costs. Learn how to make UGC work for you beyond the homepage of your website.
Measuring Digital Marketing Success - A Practical Case Study
As DMOs we struggle to measure the marketing impact of our campaigns. In this session our team will walk you through a real case study of how you can tie your digital marketing efforts to potential economic impact.
How to Use Marketing Automation to Engage Your Partners
The right marketing automation solution helps you to identify prospective travelers, understand the progress of your marketing programs, accelerate travelers through the five stages of travel and focus on delivering top-notch content to your audience. Explore how Act-On can help guide your audience to your partners, accelerate your sales funnel and manage every marketing channel with ease.
Keywords, Take the Wheel
To get the most out of your content, you need to put it in front of a relevant audience. For DMOs, there's no bigger or more relevant audience than search engine users. In this session, you'll learn proven techniques for driving your content strategy with SEO.
Blog Strategy
Over the past year we've invested a lot of time into making the Public Relations Module a first-class module of the Simpleview CMS. We've introduced Blog Subscription and the new Post Builder, and added widget support in your blog posts. Now we're excited to share the new blog layout with an updated blog homepage and post detail pages!
That's the lineup as of now, but like we said -- there's more coming in early April. Mark your calendars and check back then for even more ways to build your digital marketing chops!
