Amsterdam, Netherlands (November 6, 2018) - Simpleview has been named the exclusive "ROI Champion" of the International Congress and Convention Association (ICCA). The designation distinguishes Simpleview among an elite group of global business partners working with the organization to increase and showcase the value of ICCA membership.

As ROI Champion within the ICCA Business Partnership programme, Simpleview will collaborate with ICCA on member education and activities focused on technologies and best practices for managing, analyzing and reporting the return on investment (ROI) of ICCA’s tools, activities, and data.

At the upcoming record-breaking ICCA Congress in Dubai, with now over 1,100 delegates from over 75 countries registered (a record for any ICCA Congress outside Europe), Simpleview sponsors the Business Exchange – a targeted speed-dating session in which ICCA members share information on international association meetings. The ICCA Business Exchange session is at the core of ICCA’s global association meeting community. In this session, ICCA member suppliers that have hosted an international association meeting share background information on its decision-making process, key decision-influencing factors and other tacit knowledge, to optimally prepare their fellow members to successfully bid for future editions of these meetings.

Simpleview also sponsors the ROI handbook and workbook, which ICCA has designed to help delegates identify and maximize the benefits they gain from attending meetings, congresses, and tradeshows. This online PDF document provides a detailed explanation of how each delegate can maximize their personal ROI, setting out key concepts but also providing practical advice and checklists. It is publicly available in ICCA’s Knowledge Hub.

Through the partnership, Simpleview will showcase the ways a CRM helps organizations manage business opportunities and report ROI and economic impact. Educational opportunities will include cross-participation in events and initiatives for both partners. Additionally, Simpleview and ICCA will collaborate on ideas, refine best practices to be shared through ICCA member communications and its Knowledge Hub, and co-develop new products that will enable organizations to better recognize and report on the value of ICCA membership.

"From the launch of Simpleview CRM nearly 20 years ago, Simpleview's products and services have continuously evolved with a laser-focus on streamlining business and delivering value for destination marketing organizations in a complex and rapidly changing environment," said Richard Reasons, President of Simpleview and ICCA Board member.

"We understand how critical it is for these organizations to truly understand the impact and value of their efforts for their local economies, employment, education, and innovation. We help them manage those efforts and provide the tools to measure and communicate the ROI message to their stakeholders," Reasons said.

ICCA’s Interim CEO Dennis Speet said: "Simpleview is a company that shares with ICCA common goals and a passion for the industry. We're excited to work together more closely with them to help expand, educate and innovate the value and ROI of ICCA membership."

Simpleview joins existing ICCA Business Partners Aventri event management software, CAT Media, IBTM and IMEX in the ICCA initiative designed to forge strategic collaborations with a small alliance of organizations that have supported ICCA and whose products and services carry exceptionally high potential to advance the success of ICCA members.


The global community and knowledge hub for the international association meetings industry

ICCA (the International Congress and Convention Association) represents the world’s leading suppliers in handling, transporting and accommodating international meetings and events, and now comprises over 1,100 member companies and organizations in 100 countries worldwide. ICCA has specialized in the international association meetings sector since its establishment 55 years ago, offering unrivaled data, communication channels, and business development opportunities.

ICCA members represent the top destinations worldwide and the most experienced specialist suppliers. International meeting planners can rely on the ICCA network to find solutions for all their event objectives, such as venue selection; technical and strategic advice; assistance with delegate transportation; full convention planning or ad hoc services.

ICCA Contact 
Mathijs Vleeming 
Director Marketing 
Phone: +31 20 3981962 

Simpleview Contact 
Cara Frank
Vice President of Marketing at Simpleview
Phone: 520.575.1151