Home of the 2002 Winter Olympics - and a bid city for the 2030 Olympic Games - Salt Lake City has long embraced its reputation as a thriving winter destination. Professionals and hobbyists alike often make their way to the Utah capital to partake in an array of winter sports. 

For the team at Visit Salt Lake, the city’s reputation as a winter wonderland was both a blessing and a curse. While it made Salt Lake City a prime destination for travelers seeking adventure and recreational snow play, this reputation became a hurdle when trying to book meetings and events in the city. 

They quickly realized that each demographic required a unique marketing strategy, and they needed to find a creative way to market to both winter sports enthusiasts looking for adventure and meetings professionals seeking a prime location to host their next event. 

Download the full case study to find out how the Visit Salt Lake team worked with Simpleview to come up with a creative solution to their problem. (Spoiler alert: it included a brand new, state-of-the-art website!)