Earlier this year, destination marketing organizations (DMOs) found themselves in a difficult situation as a result of the COVID-19 pandemic. Usually, DMOs exist to drive business and leisure travelers to their destinations. But with bans on non-essential travel in place, many DMOs were left asking themselves: what now?
Instead of encouraging travel, many DMOs shifted their marketing messaging to target the needs of people staying home, offering resources on where to get takeout and delivery from local restaurants, online shopping from local artisans, and social distancing safe activities.
Check out our latest case study to learn how five DMOs shifted their paid media strategies in response to COVID-19, increasing their average click-through rate by 41%.
Image by Florencia Viadana via Unsplash