Whether you prefer red, white or rosé, you’re sure to find what you’re looking for in Napa Valley. Long known as one of the premiere wine-tasting regions of the country, Napa attracts hundreds of thousands of wine connoisseurs and enthusiasts each year.
While it’s no doubt Napa’s outstanding reputation helps attract these wine evangelists, the team at Visit Napa Valley is equally important to driving tourism to the region.
From social media posts to various digital marketing campaigns, it’s the DMO’s job to market Napa Valley and its surrounding areas to as many wine lovers as possible. A big part of its digital marketing strategy is search engine optimization (SEO), which involves optimizing certain pages of a website in order to increase their chances of ranking on the first page of a Google search for a particular term.
Download our latest case study to learn how the team at Visit Napa Valley worked with our SEO analysts to steadily increase their organic traffic throughout the past few years.